KING EDWARD

CREATIVE STRATEGY // ba staffing // content development // social media

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Swisher International assigned us the Experiential launch of their King Edward Brand into the Mid Atlantic region. This market has the highest category use of Natural Leaf Cigarillos.To help them achieve this goal, 4DV designed a unique brand experience called “Follow the King.” This theme was executed via print advertising, social media, consumer sampling, and sweepstakes.

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