Castrol LATIN AMERICA CVO

CREATIVE STRATEGY and development // experiental ideas // content developement // digital execution

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When Castrol introduced a new line of lubricants for commercial vehicles (CVO), they asked 4DV to develop the toolkit for their regional distributors. 4DV created a relevant and appealing toolkit centered on the Castrol VECTON Savings Calculator which was both a desktop and tablet app.  With the support of the Castrol/BP Regional Marketing Manager, 4DV also designed and produced all the collateral pieces necessary in support of the launch of the new line of Castrol lubricants.

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