Castrol CCSA RBR

CREATIVE STRATEGY // branding event management // ba staffing // content development // interactive development

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Castrol Caribbean, Central and South America (CCSA) needed event development, communication materials and support for CCSA Distributors who attend their annual Regional Business Review (RBR). Every year, for the past 7 years, 4DV has helped design an event theme that articulates the Castrol brand and value proposition, while providing experiences for distributor engagement and product education.

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