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  • Gen Y – Focusing on the Gen Yers

    Posted by Allan Vargas

    web team Allan

     

    Gen Y – Focusing on the Gen Yers

    Posted by Eric A. Becher, Ph.D., Director  
    We’ve talked about Millennials and Generation Xers but what about those elusive Generation Yers? Born in the 1980s and 1990s, these well-educated and tech savvy consumers account for more than 20% of the consumer spending in the U.S. with the numbers only rising as they grow older with increasing amounts of disposable income. Generation Y consumers rely heavily on online reviews,
    current information, and word of mouth from other Yers to make their decisions (Business News Daily) so social media is critical to your branding efforts. They value truth and integrity over traditional marketing strategies. So companies should begin to gradually shift more of their branding efforts to meet the needs of this ever increasing consumer base.

    Generation Y wants brands that represent who they are as people. To effectively market to them, media messaging needs to be:

    • Honest, ethical, and genuine. 
    • Short, direct, and to the point. 
    • To capture their attention, the messaging needs to sometimes be humorous and surprising.
    • They value diversity and social causes. 
    • They buy experiences, not products. 
    The need for an agile and constantly evolving media strategy for Generation Y consumers is important. They want to hear about innovation, they look for current information and reviews about the product from their peers, and they want to know how the company is connected to social cause that they believe in. Yers also are hungry for experiences that align with who they are as a person so connecting products to events and activities is critically important. With this in mind, companies need marketing assistance that is nimble and can help connect them to activities and social causes that are meaningful to them. In our opinion By capturing them while young will mean that you are assuring organic growth for the brand.
    The 4DV Cause Marketing Team is uniquely positioned to help consumer and corporate interests come together by engaging Gen Yers through the targeted media efforts, experiential events, and targeted brand messaging. For more information, please contact us This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
     

     

    Written on Wednesday, 26 September 2018 04:26 in Blog Be the first to comment! Read 27 times
  • Gen X - An Overlooked Consumer Force

    Posted by Allan Vargas

    web team Allan

     

    Gen X - An Overlooked Consumer Force
    By Eric A. Becher, Ph.D.,Director
    With all the hype about Millennials, Generation Xers are often overlooked by marketers regarding their consumer power. They are the third largest population in the U.S. with 60 million adults falling between the ages of 35 and 55. More importantly, they are the largest influencers with 47% of Gen Xers supporting an aging parent and a grown child. Even more surprising is that they spend more than 31% of their total income giving them more spending power than any other generation (American Express). They are also expected to double their percentage of the national wealth by 2030 (Deloitte).

    Born between 1960 and 1980, Gen Xers are also using digital ways of communicating and shopping utilizing their smartphones and laptops more than their millennial counterparts. At 70% they dominate the marketplace in terms of tablet use (Cook + Schmid). They have over 6 million Gen Xers with either a household income of $250,000 or more and a net wealth of $1,000,000 or more making them a powerful and influential consumer force. 50% of the entire Gen Xer population and 67% of the wealthier Gen Xers plan to travel for vacation each year; 33% of the Gen Xers and more than 50% of the wealthier Gen Xers plan on purchasing what would be considered a luxury item; and 40% are brand loyal.

    Gen Xers often feel neglected by marketers and it is important for companies to maximize their efforts towards this generation. Companies benefit from a multi-platform approach to marketing their products to this generation. The 4DV Cause Marketing Team is uniquely positioned to help consumer and corporate interests come together by engaging Gen Xers through the targeted media efforts and messages. Our years of experience in marketing, making visions a reality, can help you connect with the right audience at the right time with the right message.


    For more information, please contact us This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com

     

    Written on Thursday, 06 September 2018 18:54 in Blog Be the first to comment! Read 65 times
  • EXPERIENTIAL EVENTS – RESTRICTED BRANDS

    Posted by Allan Vargas

    web team Allan
    4DV Marketing
    by Allan Vargas
    Restricted products are controlled substances that require special license and ID verification before dispensing. For us in this industry it is usually alcohol and tobacco. These products are regulated ATF and the FDA. 
    For our teams this can be a daunting responsibility. Particularly if our Brand Ambassadors have never done this type Marketing. It is our responsibility to insure that that our brand teams are comfortable, knowledgeable and confident in what they are doing in case of an inspection. Here are some things we at, 4DV Marketing, feel important to securing these objectives:
     
    • Insure you have the proper licenses, paperwork and the booth is set up correctly.
    • Before the start of any event review with the whole team comportment, event objectives, safety and what to do in case of an FDA/ATF inspection.
    • The onsite manager, in our case the Market Coordinator is responsible for the management of the inspection. Once the agents identify themselves to any BA they are politely turned over to the Market Coordinator to manage the inspection. MC is to text the duty manager informing of the inspection. MC is to greet agents in a positive way. Ask for ID. Get a picture copy of ID on phone. Log time of day of inspection.  Be polite, answer their questions, present the appropriate documents if asked. If you do not know an answer say you do not know but will get the answer for them. Ask for specific feedback at the end of visit. 
    • MC is to immediately prepare a report to send the Duty Manager detailing the inspection. Duty Manager to contact 4DV principals with results. Depending on seriousness, a decision will be made of when to contact the clients. (Non-emergency on Monday morning after event)   

    For more information, please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
     

     

    Written on Thursday, 09 August 2018 19:38 in Blog Be the first to comment! Read 102 times
  • Millennials – A Powerful Consumer Force

    Posted by Allan Vargas

    web team Allan
    4DV Marketing
    by Eric A. Becher, Ph.D. Director – Cause Marketing

    Although there is some debate about the exact age range of millennials, there is no debate as to their buying power. With over 80 million millennials somewhere between 18 and 40 years of age in the U.S., they average $200 billion in purchases every year (Forbes 2017). They also exert a great deal of influence on the buying tendencies of older generations. Given their general skepticism about traditional advertising, millennials rely on social media for purchasing decisions more than previous generations and strongly champion causes they believe in.

    Some other statistics that should influence your marketing decisions include:

    ·     They control 25% of spending dollars in the U.S. and will increase to 65% by 2032 (Goldman Sachs 2017)

    ·     They are brand loyal with over 60% of millennials purchasing goods from the same company

    ·     91% of millennials want to buy from a company that gives back to social causes (Applied Psychology, University of Southern California 2018)

    ·     87% are willing to purchase products with an environmental or social benefit

    ·     Almost two-thirds of millennials use two or three devices for social media

    Millennials see it as important to support corporations and brands who support their community. Companies benefit from a multi-platform approach to marketing their products and the causes they support. The 4DV Cause Marketing Team is uniquely positioned to help nonprofits and corporate interests come together for a common good. Our years of experience in marketing, making visions a reality, can help you connect with the right audience at the right time with the right message.

    For more infomation, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
    Written on Monday, 02 July 2018 12:53 in Blog Be the first to comment! Read 122 times
  • Cause Marketing: What Stories Should We Tell?

    Posted by Allan Vargas

    web team Allan
    4DV Marketing
    by Eric A. Becher, Ph.D. Director – Cause Marketing

    Nearly two-thirds of Millennials and Gen Z express a preference for brands that have a social point of view and stand for something. As such, it’s becoming more and more important for brands to align themselves with causes that demonstrate that they too want to make the world a better place for all.

    The most important step is deciding the cause with which to align and in doing so, the most important things to remember are to choose from the heart; meaning it’s a cause the company and employees feel good about. The other is that the cause be related to the business in which you and/or the product operate. The next step after deciding upon the affiliation is communicating it to the target consumer. One way of doing this is by sharing stories that resonate with the audience. In doing so the narratives must take the following into account:

    • Does the story educate the audience about the social cause and how it affects them?
    • Does it highlight ways to contribute to stop the issues related to the social cause?
    • Does it provide a way for target consumers to contribute and help eliminate the problem if it already exists?

    But that’s not all, they must grab their attention and draw them in and this can be accomplished by developing messages based on the following:

    • Achievements, Announcements and Celebrations
    • Historical Stories
    • Profiles
    • Research Findings
    • Programs/Events
    • Future Initiatives and how to Get Involved

    Regularly weaving a series of stories into the brand’s communications not only illuminates the social cause but can keep the target audience actively engaged. These stories can not only be told through social media, but through events where the audience can actually experience the message. The engagement yields great benefits for the corporate entity and the brand.

    The 4DV Cause Marketing Team is uniquely positioned to help nonprofits and corporate interests come together for a common good. Our years of experience in marketing, making visions a reality, can help you connect with the right audience at the right time with the right message. Millennials see it as important to support corporations and brands who support their community. They see their dollar as a vote.

    For more infomation, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
    Written on Tuesday, 29 May 2018 01:45 in Blog Be the first to comment! Read 118 times

 

 

 

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