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  • EXPERIENTIAL EVENTS – RESTRICTED BRANDS

    Posted by Allan Vargas

    web team Allan
    4DV Marketing
    by Allan Vargas
    Restricted products are controlled substances that require special license and ID verification before dispensing. For us in this industry it is usually alcohol and tobacco. These products are regulated ATF and the FDA. 
    For our teams this can be a daunting responsibility. Particularly if our Brand Ambassadors have never done this type Marketing. It is our responsibility to insure that that our brand teams are comfortable, knowledgeable and confident in what they are doing in case of an inspection. Here are some things we at, 4DV Marketing, feel important to securing these objectives:
     
    • Insure you have the proper licenses, paperwork and the booth is set up correctly.
    • Before the start of any event review with the whole team comportment, event objectives, safety and what to do in case of an FDA/ATF inspection.
    • The onsite manager, in our case the Market Coordinator is responsible for the management of the inspection. Once the agents identify themselves to any BA they are politely turned over to the Market Coordinator to manage the inspection. MC is to text the duty manager informing of the inspection. MC is to greet agents in a positive way. Ask for ID. Get a picture copy of ID on phone. Log time of day of inspection.  Be polite, answer their questions, present the appropriate documents if asked. If you do not know an answer say you do not know but will get the answer for them. Ask for specific feedback at the end of visit. 
    • MC is to immediately prepare a report to send the Duty Manager detailing the inspection. Duty Manager to contact 4DV principals with results. Depending on seriousness, a decision will be made of when to contact the clients. (Non-emergency on Monday morning after event)   

    For more information, please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
     

     

    Written on Thursday, 09 August 2018 19:38 in Blog Be the first to comment! Read 16 times
  • Millennials – A Powerful Consumer Force

    Posted by Allan Vargas

    web team Allan
    4DV Marketing
    by Eric A. Becher, Ph.D. Director – Cause Marketing

    Although there is some debate about the exact age range of millennials, there is no debate as to their buying power. With over 80 million millennials somewhere between 18 and 40 years of age in the U.S., they average $200 billion in purchases every year (Forbes 2017). They also exert a great deal of influence on the buying tendencies of older generations. Given their general skepticism about traditional advertising, millennials rely on social media for purchasing decisions more than previous generations and strongly champion causes they believe in.

    Some other statistics that should influence your marketing decisions include:

    ·     They control 25% of spending dollars in the U.S. and will increase to 65% by 2032 (Goldman Sachs 2017)

    ·     They are brand loyal with over 60% of millennials purchasing goods from the same company

    ·     91% of millennials want to buy from a company that gives back to social causes (Applied Psychology, University of Southern California 2018)

    ·     87% are willing to purchase products with an environmental or social benefit

    ·     Almost two-thirds of millennials use two or three devices for social media

    Millennials see it as important to support corporations and brands who support their community. Companies benefit from a multi-platform approach to marketing their products and the causes they support. The 4DV Cause Marketing Team is uniquely positioned to help nonprofits and corporate interests come together for a common good. Our years of experience in marketing, making visions a reality, can help you connect with the right audience at the right time with the right message.

    For more infomation, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
    Written on Monday, 02 July 2018 12:53 in Blog Be the first to comment! Read 42 times
  • Cause Marketing: What Stories Should We Tell?

    Posted by Allan Vargas

    web team Allan
    4DV Marketing
    by Eric A. Becher, Ph.D. Director – Cause Marketing

    Nearly two-thirds of Millennials and Gen Z express a preference for brands that have a social point of view and stand for something. As such, it’s becoming more and more important for brands to align themselves with causes that demonstrate that they too want to make the world a better place for all.

    The most important step is deciding the cause with which to align and in doing so, the most important things to remember are to choose from the heart; meaning it’s a cause the company and employees feel good about. The other is that the cause be related to the business in which you and/or the product operate. The next step after deciding upon the affiliation is communicating it to the target consumer. One way of doing this is by sharing stories that resonate with the audience. In doing so the narratives must take the following into account:

    • Does the story educate the audience about the social cause and how it affects them?
    • Does it highlight ways to contribute to stop the issues related to the social cause?
    • Does it provide a way for target consumers to contribute and help eliminate the problem if it already exists?

    But that’s not all, they must grab their attention and draw them in and this can be accomplished by developing messages based on the following:

    • Achievements, Announcements and Celebrations
    • Historical Stories
    • Profiles
    • Research Findings
    • Programs/Events
    • Future Initiatives and how to Get Involved

    Regularly weaving a series of stories into the brand’s communications not only illuminates the social cause but can keep the target audience actively engaged. These stories can not only be told through social media, but through events where the audience can actually experience the message. The engagement yields great benefits for the corporate entity and the brand.

    The 4DV Cause Marketing Team is uniquely positioned to help nonprofits and corporate interests come together for a common good. Our years of experience in marketing, making visions a reality, can help you connect with the right audience at the right time with the right message. Millennials see it as important to support corporations and brands who support their community. They see their dollar as a vote.

    For more infomation, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
    Written on Tuesday, 29 May 2018 01:45 in Blog Be the first to comment! Read 49 times
  • Cause Marketing: Caring and Creating

    Posted by Allan Vargas

    web team Allan
    4DV Marketing
    Posted by Eric A. Becher, Ph.D. Director – Cause Marketing Initiatives

    Simply defined, cause marketing occurs when a for profit company partners with a nonprofit charity or social cause for the benefit of both. Charities seeking a bigger audience or social causes needing a bigger platform to share their vision often do not possess the staff or the tools to create an effective Cause Marketing plan – one that can create social awareness while increasing brand awareness and ultimately sales for the for the sponsor company.

    The statistics for these types of relationships are astonishing:

    • Cause sponsorship is predicted to reach $2.14 billion in 2018 (ESP Sponsorship Report).

    • Cause Marketing is good for business considering that 92% of consumers say they have a more positive image of a company when the company supports a social or environmental issue (2017 Cone Communications CSR Study).

    • 33% of consumers are now choosing to buy from brands they believe are doing social or environmental good (Unilever Consumer Study).

    • Gen Z consumers see their wallets as the primary way to get engaged in social cause efforts with 90% saying they would buy a product with a social or environmental benefit (2017 Cone Gen Z CSR Study: How to Speak Z).

    The first major example of cause marketing occurred in the 1980’s between American Express and the Restoration Fund created to refurbish the Statue of Liberty. The launch of a new marketing campaign coinciding with the cause marketing efforts created amazing results. Credit card applications grew by 45% over the previous year and the Restoration Fund raised more than $1.7 million for the project. Since then, countless nonprofit organizations and companies have partnered to make a difference by working together. Businesses have extended their brand and are seen as a caring contributor in their communities while nonprofits have increased reach and sustainability.

    The 4DV Cause Marketing Team is uniquely positioned to help nonprofits and corporate interests come together for a common good. Our years of experience in marketing, making visions a reality, can help you connect with the right nonprofit at the right time with the right message.
    If you would like to discuss further, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
    Written on Thursday, 10 May 2018 01:31 in Blog Be the first to comment! Read 49 times
  • 4DV Marketing - Allan Vargas

    Posted by Allan Vargas

    web team Allan
    4DV Marketing

    My name is Allan Vargas and I am the Managing Director at 4DV Marketing. I am writing to personally thank you for reading our News Letters and to give a special thanks to those that are following us. 4DV Marketing has been in operation for 16 years and everything covered in our newsletters is the reflection of experiences we have had during this time. We consider ourselves lucky in that we can wake up every morning to do something we truly love. For this we must thank our clients!

    I began my career working with major CPG companies and have held titles from Manager to President. I have worked both in Domestic and International markets. I have always wanted to open my own shop taking the best of what I had learned and applying it to my own company.

    When we created our company, we wanted a group of diverse people with a range of skills and cultures with one singular passion: creating unforgettable experiences. The beauty of the range of our people here at 4DV Marketing is that each of our world views is built into who we are as a brand and as an agency.

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    We know the ins and outs of creating comprehensive consumer experiences. Through our unique 4-part approach and our experiential and digital solutions, we help our clients choose the best pathway to success: customer loyalty and increased sales.

    We are prepared to meet any challenge be it from finding the proper way to promote restricted products to executing Cause Marketing events, both domestically and internationally.

    Thank you again for reading our News Letters and following us. If you would like more information or want to chat you can reach me at 305.924.1050 or email me directlyat This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
    Written on Friday, 04 May 2018 01:26 in Blog Be the first to comment! Read 44 times

 

 

 

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