Posted by Jose-Guillermo Diaz
More and more we’re looking at the behaviors of the Hispanic market, and rightly so. In 2012, Hispanics made up seventeen percent of the U.S. population, a figure expected to reach 31 percent by 2060, according to Statista. The Hispanic market can no longer be considered “untapped,” as brands from all over the globe are taking the time to research and target this group of people. More than half of the Hispanic market regularly consumes Spanish-language media, including radio, TV, and internet. Additionally, 67 percent of this population says they consume English-language media at the same time. One industry that’s successfully reaching the Hispanic market is the food industry. Let’s take a look at way the Hispanic market is consuming food and beverages
The Hispanic market continues to grow in popularity and importance in the marketing industry. If you haven’t started to market to Hispanic consumers yet, you will soon, and if you have, you’ve probably seen the direct benefits it provides. Car dealerships and the auto industry are just one example of brands that have nicely integrated the Hispanic market into their targeting plans and rightfully so. According to Digital Dealer, in 2013 one out of every 4 new cars sold in the U.S. was purchased by a Hispanic person and that number is projected to double in 10 years. Additionally, 80 percent of Hispanic people prefer to buy a car, compared to only 7 percent who prefer to lease. How are car dealerships successfully reaching the Hispanic market? Let’s take a look.