Posted by Allan Vargas
For us at 4DV Marketing pre-event training is essential! All BA's need to be briefed on all products but most especially on those being showcased during the event. Briefing must include product features and benefits, as well as an overview of the brand's marketing objectives and company goals...
At the pre-event briefing, BA’s should be shown how to display the product and how to refill the display as needed. They must know how to answer basic questions guests may have about the product.