Wednesday, 05 December 2018 07:34

EXPERIENTIAL EVENTS – THE RIGHT TEAM

EXPERIENTIAL EVENTS – THE RIGHT TEAM

Posted by Allan Vargas

web team Allan

 

Over vacation I took the opportunity to reflect on 4DVmarketing and the reason we do well. The first thing I realized was that I owed a lot to the Marine Corps and the privilege of being an Officer of Marines. From the Marines I learned the importance of Selection/Organization, Training, Execution and Taking Care of Our People.

Selection/Organization
Selection is perhaps the most important element as you pick the right people for the team. Each candidate is personally interviewed prior to being selected. Once selected you organize them in such a way that each member of the team has a unique role that they play as a member of that team. In addition, each member is cross trained to be able to execute the duties of every other member of the team. Each team reports to a Team Leader. Three to four Team Leads work with a Market coordinator

Training
In the training phase our new employee learns 4DVmarketing values and what is expected from each individual. In addition, each individual learns about our clients their product line and how to present our clients product line to the public. All new employees will be assigned to work with an experienced employee for the first event. All teams have training on any upcoming event 3 to 4 days prior to the event via GTM.

Execution
The most critical part of the training is the execution. Every team member must understand their individual role in executing the event and the role of the next team member in case they have to execute that position. We keep our mission objective concise and logical so that each team member can execute and take pride in their contribution. Prior to the start of each event there is a team meeting to discuss the objectives for the event as well as safety.

Taking Care of Our People
We see this to include:
-Respecting their work
-Insure that they work within the norms established by 4DV Marketing.
-Being paid on time without fail.

Our people make the machinery work. We have the privilege of leading them.

For more information, please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com

Published in Blog
Thursday, 09 August 2018 19:38

EXPERIENTIAL EVENTS – RESTRICTED BRANDS

EXPERIENTIAL EVENTS – RESTRICTED BRANDS

Posted by Allan Vargas

web team Allan
4DV Marketing
by Allan Vargas
Restricted products are controlled substances that require special license and ID verification before dispensing. For us in this industry it is usually alcohol and tobacco. These products are regulated ATF and the FDA. 
For our teams this can be a daunting responsibility. Particularly if our Brand Ambassadors have never done this type Marketing. It is our responsibility to insure that that our brand teams are comfortable, knowledgeable and confident in what they are doing in case of an inspection. Here are some things we at, 4DV Marketing, feel important to securing these objectives:
 
  • Insure you have the proper licenses, paperwork and the booth is set up correctly.
  • Before the start of any event review with the whole team comportment, event objectives, safety and what to do in case of an FDA/ATF inspection.
  • The onsite manager, in our case the Market Coordinator is responsible for the management of the inspection. Once the agents identify themselves to any BA they are politely turned over to the Market Coordinator to manage the inspection. MC is to text the duty manager informing of the inspection. MC is to greet agents in a positive way. Ask for ID. Get a picture copy of ID on phone. Log time of day of inspection.  Be polite, answer their questions, present the appropriate documents if asked. If you do not know an answer say you do not know but will get the answer for them. Ask for specific feedback at the end of visit. 
  • MC is to immediately prepare a report to send the Duty Manager detailing the inspection. Duty Manager to contact 4DV principals with results. Depending on seriousness, a decision will be made of when to contact the clients. (Non-emergency on Monday morning after event)   

For more information, please contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
 

 

Published in Blog

Experiential Events: Brand Ambassadors – Training

Posted by Allan Vargas

web team Allan
4DV Marketing

For us at 4DV Marketing pre-event training is essential! All BA's need to be briefed on all products but most especially on those being showcased during the event. Briefing must include product features and benefits, as well as an overview of the brand's marketing objectives and company goals...

At the pre-event briefing, BA’s should be shown how to display the product and how to refill the display as needed. They must know how to answer basic questions guests may have about the product.

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BA's should always make guests approaching our booth feel welcome with a friendly greeting (i.e., Hi! How are you? Have you ever tried XXX?). The objective is to invite them in without being intimidating or overwhelming. In doing so BA's should keep the following in mind:

• Be sure that body language is friendly (i.e., do not stand with arms crossed over chest, smile, etc.).
• Start conversations with guests by finding out out what they’re most interested in as it relates to the product.
• Acquire thorough knowledge of the product so you can confidently answer all questions
• Never eat, drink, sit down, or engage in unnecessary conversation with other booth personnel.
• Use of personal cell phones, iPads, etc. is forbidden and doing so can lead to expulsion from the event.
• No friends or family personal visits. 

Team leaders will ensure that adequate BA training occurs prior to every event. They will also provide specific details on expectations for BA's based on each individual event.

Published in Blog

Experiential Events: GeoFence – Beacons

Posted by Allan Vargas

web team Allan
4DV Marketing

I like BEACONS as a way to stimulate sales. Beacons are your silent salesman just as good space management is. Beacons are similar to a lighthouse: it repeatedly transmits a signal that other devices can see. Instead of emitting visible light, though, it broadcasts a radio signal that is made up of a combination of letters and numbers transmitted on a regular interval. A Bluetooth-equipped device like a smartphone can “see” a beacon once it’s in range, much like sailors looking for a lighthouse to know where they are.

728b60e8 623e 47e0 92ce cb40870b8558BEACONS in my opinion work best with APS. If your company AP is already available, then it is easy to just add the BEACON technology. The positive part is that if you have a controlled brand (tobacco or liquor and if your consumer has the AP they are already qualified to receive the message)
 
Beacons can send location-based messages and drive engagement with your consumers. They can connect the physical with the digital at events, bar crawls, Retail Stores, C-Stores, liquor stores or Kash & Karry’s.

497c8160 49c5 4f47 adad 910deb49cf2fUse of beacons of beacons are relatively inexpensive. The main expense will be development of an APP and the communications plan. Want to know more contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.
 
Source:kontakt

Published in Blog

Experiential Events: Why GeoFencing - One Option

Posted by Allan Vargas

web team Allan
4DV Marketing

A GeoFence can be looked as a virtual perimeter that you can draw around any location on a map, and then target consumers that enter that location. GPS and/or WIFI are used to connect. (WIFI being the most economical.)

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GeoFencing can send location-based messages and drive engagement with your consumers. They can connect the physical with the digital at events, bar crawls, Retail Stores, C-Stores or Kash & Karry's.
GeoFencing has many opportunities for your industry. In the case where you have a controlled brand - for that brand the consumer has the option to opt in/out. In the case of GeoFencing you opt in by accepting the notification sent when you enter the GeoFence and opt out if not interested. This can be used to ID guests who support your brand, dislike your brand or are under age. There is no APP needed in this format.   ca6b85b5 e02b 470a 9286 1bb4a12608de  
 
Published in Blog

Experiential Events: Why BA’s are critical in forming Affinity Groups for your brand.

Posted by Allan Vargas

web team Allan
4DV Marketing

Today we are living in the digital age. Here at 4DV Marketing, we understand that successful event staffing requires more than just a fancy app – it takes a human connection. That’s why we take the extra steps to really get to know our staff. Sure, someone may have an exceptional resume and killer headshots, but it’s hard to tell if someone is the right fit for a program based on just those things alone.


Not only do we screen and interview our brand ambassadors prior to hire, we provided the appropriate training and we also meet them face-to-face at events and any other chance we get! Why? It is because their interaction with your consumer helps the brand sell today and in the future.


We asked some of our 4DV BAS to chime in on their onsite event experience and what they love most about working with 4DV Marketing!

A. Vargas

 BA Comments:  
 fa216fe2 3d32 465e a263 8e00bab0bc93  “I am so thankful for the opportunity to work with you guys. You have turned me into an amazing BA with your individualized training. I am now being offered Team Lead jobs thanks to you!”
Amanda H
 “I have worked for many brands/ clients over the past 12 years and I really enjoy working and representing the 4DV bc not only am I prepared but I have a strong support of management who are there to help and guide me through it all. I usually accommodate my schedule when I'm asked to work for this brand bc I truly do enjoy working for the company. The team always goes above and beyond when it comes to this brand and it make me want to keep growing and be the best that I can be for the brand.”
Alex A.
 71aee24d 50e9 4a12 bca5 20e07f8d9f97
 78297a1f 07c6 4630 8120 6e572343c577  “I love working with the 4DV team because all the Brand Ambassadors genuinely share the same goal revolving around helping the consumer. I have not found this genuine spirit of customer service at other events working for different agencies. There is a very collaborative, supportive environment among everyone that allows us to be creative and productive.”
Elaina C.
 “I’ve worked with 4DV for 3 years, their staff is easily accessible and they always make sure you have what you need to work the event. I always look forward to having a fun weekend working with the team! Thanks, 4DV!
Sam M.
 db2a2710 2140 4ba5 8e28 73cb6af08a24
 51111fa4 5f0a 40ef a5ab 99b1bd6efcc9 “I’ve been in the industry for 11 years and worked with a several promotional companies, and all I must say is I love working with FDV! Everything you want and need as a BA is met with this company. 4DV’s staff is always available and so personable! A++! “
Christiane P. 
 “Working with 4DV over the years has helped mold me into a high quality, trained professional Brand Ambassador that is not only the face of a brand but a complete representation of the company.”
Annika A.
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Published in Blog

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