Wednesday, 26 September 2018 04:26

Gen Y – Focusing on the Gen Yers

Gen Y – Focusing on the Gen Yers

Posted by Allan Vargas

web team Allan

 

 

Gen Y – Focusing on the Gen Yers

Posted by Eric A. Becher, Ph.D., Director  

We’ve talked about Millennials and Generation Xers but what about those elusive Generation Yers? Born in the 1980s and 1990s, these well-educated and tech savvy consumers account for more than 20% of the consumer spending in the U.S. with the numbers only rising as they grow older with increasing amounts of disposable income. Generation Y consumers rely heavily on online reviews,

 

current information, and word of mouth from other Yers to make their decisions (Business News Daily) so social media is critical to your branding efforts. They value truth and integrity over traditional marketing strategies. So companies should begin to gradually shift more of their branding efforts to meet the needs of this ever increasing consumer base.

Generation Y wants brands that represent who they are as people. To effectively market to them, media messaging needs to be:

  • Honest, ethical, and genuine. 
  • Short, direct, and to the point. 
  • To capture their attention, the messaging needs to sometimes be humorous and surprising.
  • They value diversity and social causes. 
  • They buy experiences, not products. 
The need for an agile and constantly evolving media strategy for Generation Y consumers is important. They want to hear about innovation, they look for current information and reviews about the product from their peers, and they want to know how the company is connected to social cause that they believe in. Yers also are hungry for experiences that align with who they are as a person so connecting products to events and activities is critically important. With this in mind, companies need marketing assistance that is nimble and can help connect them to activities and social causes that are meaningful to them. In our opinion By capturing them while young will mean that you are assuring organic growth for the brand.
The 4DV Cause Marketing Team is uniquely positioned to help consumer and corporate interests come together by engaging Gen Yers through the targeted media efforts, experiential events, and targeted brand messaging. For more information, please contact us This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
 

 

Published in Blog
Thursday, 06 September 2018 18:54

Gen X - An Overlooked Consumer Force

Gen X - An Overlooked Consumer Force

Posted by Allan Vargas

web team Allan

 

Gen X - An Overlooked Consumer Force
By Eric A. Becher, Ph.D.,Director
With all the hype about Millennials, Generation Xers are often overlooked by marketers regarding their consumer power. They are the third largest population in the U.S. with 60 million adults falling between the ages of 35 and 55. More importantly, they are the largest influencers with 47% of Gen Xers supporting an aging parent and a grown child. Even more surprising is that they spend more than 31% of their total income giving them more spending power than any other generation (American Express). They are also expected to double their percentage of the national wealth by 2030 (Deloitte).

Born between 1960 and 1980, Gen Xers are also using digital ways of communicating and shopping utilizing their smartphones and laptops more than their millennial counterparts. At 70% they dominate the marketplace in terms of tablet use (Cook + Schmid). They have over 6 million Gen Xers with either a household income of $250,000 or more and a net wealth of $1,000,000 or more making them a powerful and influential consumer force. 50% of the entire Gen Xer population and 67% of the wealthier Gen Xers plan to travel for vacation each year; 33% of the Gen Xers and more than 50% of the wealthier Gen Xers plan on purchasing what would be considered a luxury item; and 40% are brand loyal.

Gen Xers often feel neglected by marketers and it is important for companies to maximize their efforts towards this generation. Companies benefit from a multi-platform approach to marketing their products to this generation. The 4DV Cause Marketing Team is uniquely positioned to help consumer and corporate interests come together by engaging Gen Xers through the targeted media efforts and messages. Our years of experience in marketing, making visions a reality, can help you connect with the right audience at the right time with the right message.


For more information, please contact us This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com

 

Published in Blog

Millennials – A Powerful Consumer Force

Posted by Allan Vargas

web team Allan
4DV Marketing
by Eric A. Becher, Ph.D. Director – Cause Marketing

Although there is some debate about the exact age range of millennials, there is no debate as to their buying power. With over 80 million millennials somewhere between 18 and 40 years of age in the U.S., they average $200 billion in purchases every year (Forbes 2017). They also exert a great deal of influence on the buying tendencies of older generations. Given their general skepticism about traditional advertising, millennials rely on social media for purchasing decisions more than previous generations and strongly champion causes they believe in.

Some other statistics that should influence your marketing decisions include:

·     They control 25% of spending dollars in the U.S. and will increase to 65% by 2032 (Goldman Sachs 2017)

·     They are brand loyal with over 60% of millennials purchasing goods from the same company

·     91% of millennials want to buy from a company that gives back to social causes (Applied Psychology, University of Southern California 2018)

·     87% are willing to purchase products with an environmental or social benefit

·     Almost two-thirds of millennials use two or three devices for social media

Millennials see it as important to support corporations and brands who support their community. Companies benefit from a multi-platform approach to marketing their products and the causes they support. The 4DV Cause Marketing Team is uniquely positioned to help nonprofits and corporate interests come together for a common good. Our years of experience in marketing, making visions a reality, can help you connect with the right audience at the right time with the right message.

For more infomation, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
Published in Blog

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