Friday, 04 May 2018 01:26

4DV Marketing - Allan Vargas

4DV Marketing - Allan Vargas

Posted by Allan Vargas

web team Allan
4DV Marketing

My name is Allan Vargas and I am the Managing Director at 4DV Marketing. I am writing to personally thank you for reading our News Letters and to give a special thanks to those that are following us. 4DV Marketing has been in operation for 16 years and everything covered in our newsletters is the reflection of experiences we have had during this time. We consider ourselves lucky in that we can wake up every morning to do something we truly love. For this we must thank our clients!

I began my career working with major CPG companies and have held titles from Manager to President. I have worked both in Domestic and International markets. I have always wanted to open my own shop taking the best of what I had learned and applying it to my own company.

When we created our company, we wanted a group of diverse people with a range of skills and cultures with one singular passion: creating unforgettable experiences. The beauty of the range of our people here at 4DV Marketing is that each of our world views is built into who we are as a brand and as an agency.

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We know the ins and outs of creating comprehensive consumer experiences. Through our unique 4-part approach and our experiential and digital solutions, we help our clients choose the best pathway to success: customer loyalty and increased sales.

We are prepared to meet any challenge be it from finding the proper way to promote restricted products to executing Cause Marketing events, both domestically and internationally.

Thank you again for reading our News Letters and following us. If you would like more information or want to chat you can reach me at 305.924.1050 or email me directlyat This email address is being protected from spambots. You need JavaScript enabled to view it. or visit our site at www.4dvmarketingagency.com
Published in Blog

Experiential Events: Brand Ambassadors – Training

Posted by Allan Vargas

web team Allan
4DV Marketing

For us at 4DV Marketing pre-event training is essential! All BA's need to be briefed on all products but most especially on those being showcased during the event. Briefing must include product features and benefits, as well as an overview of the brand's marketing objectives and company goals...

At the pre-event briefing, BA’s should be shown how to display the product and how to refill the display as needed. They must know how to answer basic questions guests may have about the product.

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BA's should always make guests approaching our booth feel welcome with a friendly greeting (i.e., Hi! How are you? Have you ever tried XXX?). The objective is to invite them in without being intimidating or overwhelming. In doing so BA's should keep the following in mind:

• Be sure that body language is friendly (i.e., do not stand with arms crossed over chest, smile, etc.).
• Start conversations with guests by finding out out what they’re most interested in as it relates to the product.
• Acquire thorough knowledge of the product so you can confidently answer all questions
• Never eat, drink, sit down, or engage in unnecessary conversation with other booth personnel.
• Use of personal cell phones, iPads, etc. is forbidden and doing so can lead to expulsion from the event.
• No friends or family personal visits. 

Team leaders will ensure that adequate BA training occurs prior to every event. They will also provide specific details on expectations for BA's based on each individual event.

Published in Blog

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