Ho, ho, ho! Feliz Navidad and a peaceful holiday season to you and yours! The holiday season comes around but once a year and its values are widely promoted during this month long season. But how can we keep the magic of the holidays alive all year long? The answer is: incorporate these holiday values into your marketing strategy. That way you can enjoy the magic of the season during all the months of the year, most notably in the way you attract new leads and convert them into customers. Here are 4 holiday values you should integrate into your marketing.
The Hispanic market continues to grow in popularity and importance in the marketing industry. If you haven’t started to market to Hispanic consumers yet, you will soon, and if you have, you’ve probably seen the direct benefits it provides. Car dealerships and the auto industry are just one example of brands that have nicely integrated the Hispanic market into their targeting plans and rightfully so. According to Digital Dealer, in 2013 one out of every 4 new cars sold in the U.S. was purchased by a Hispanic person and that number is projected to double in 10 years. Additionally, 80 percent of Hispanic people prefer to buy a car, compared to only 7 percent who prefer to lease. How are car dealerships successfully reaching the Hispanic market? Let’s take a look.