As 2015 comes to a close, social media and digital marketing predictions for the new year have begun. Vernon outlines her predictions for 2016 by breaking them down into 5 sections: Texting, Live Video, Machine Learning, Augmented Reality, and Social at Work. She predicts that social media will no longer be outlawed at the office, but will actually bring coworkers and bosses together by using apps like Slack. She also believes that texting will make a come back. Companies will figure out how to use text to their advantage without being disruptive. More notably, she talks about video, but not just regular video, live streaming video that has skyrocketed in popularity through apps like periscope, and now Facebook is offering live streaming services. Augmented reality is becoming a reality for everyone as we saw this year with the New York Times who created an AR app that was downloaded by a large number of readers. The author reports that people watched video inside the app for an average of 14 minutes. Machine learning is the capability of apps to do tedious tasks for us. Vernon cites her example of Forevery, an app that goes into your smart phone’s camera roll and organizes it according to date, time, place, and people in the images. As the machine teaches itself to do this, it will improve with time.
Ho, ho, ho! Feliz Navidad and a peaceful holiday season to you and yours! The holiday season comes around but once a year and its values are widely promoted during this month long season. But how can we keep the magic of the holidays alive all year long? The answer is: incorporate these holiday values into your marketing strategy. That way you can enjoy the magic of the season during all the months of the year, most notably in the way you attract new leads and convert them into customers. Here are 4 holiday values you should integrate into your marketing.
The Hispanic market continues to grow in popularity and importance in the marketing industry. If you haven’t started to market to Hispanic consumers yet, you will soon, and if you have, you’ve probably seen the direct benefits it provides. Car dealerships and the auto industry are just one example of brands that have nicely integrated the Hispanic market into their targeting plans and rightfully so. According to Digital Dealer, in 2013 one out of every 4 new cars sold in the U.S. was purchased by a Hispanic person and that number is projected to double in 10 years. Additionally, 80 percent of Hispanic people prefer to buy a car, compared to only 7 percent who prefer to lease. How are car dealerships successfully reaching the Hispanic market? Let’s take a look.