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Friday, 09 March 2018 06:07

Experiential Events: GeoFence – Beacons

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Experiential Events: GeoFence – Beacons

Posted by Allan Vargas

web team Allan
4DV Marketing

I like BEACONS as a way to stimulate sales. Beacons are your silent salesman just as good space management is. Beacons are similar to a lighthouse: it repeatedly transmits a signal that other devices can see. Instead of emitting visible light, though, it broadcasts a radio signal that is made up of a combination of letters and numbers transmitted on a regular interval. A Bluetooth-equipped device like a smartphone can “see” a beacon once it’s in range, much like sailors looking for a lighthouse to know where they are.

728b60e8 623e 47e0 92ce cb40870b8558BEACONS in my opinion work best with APS. If your company AP is already available, then it is easy to just add the BEACON technology. The positive part is that if you have a controlled brand (tobacco or liquor and if your consumer has the AP they are already qualified to receive the message)
 
Beacons can send location-based messages and drive engagement with your consumers. They can connect the physical with the digital at events, bar crawls, Retail Stores, C-Stores, liquor stores or Kash & Karry’s.

497c8160 49c5 4f47 adad 910deb49cf2fUse of beacons of beacons are relatively inexpensive. The main expense will be development of an APP and the communications plan. Want to know more contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.
 
Source:kontakt

Tuesday, 30 January 2018 06:04

Experiential Events: Why GeoFencing - One Option

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Experiential Events: Why GeoFencing - One Option

Posted by Allan Vargas

web team Allan
4DV Marketing

A GeoFence can be looked as a virtual perimeter that you can draw around any location on a map, and then target consumers that enter that location. GPS and/or WIFI are used to connect. (WIFI being the most economical.)

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GeoFencing can send location-based messages and drive engagement with your consumers. They can connect the physical with the digital at events, bar crawls, Retail Stores, C-Stores or Kash & Karry's.
GeoFencing has many opportunities for your industry. In the case where you have a controlled brand - for that brand the consumer has the option to opt in/out. In the case of GeoFencing you opt in by accepting the notification sent when you enter the GeoFence and opt out if not interested. This can be used to ID guests who support your brand, dislike your brand or are under age. There is no APP needed in this format.   ca6b85b5 e02b 470a 9286 1bb4a12608de  
 

Experiential Events: Why BA’s are critical in forming Affinity Groups for your brand.

Posted by Allan Vargas

web team Allan
4DV Marketing

Today we are living in the digital age. Here at 4DV Marketing, we understand that successful event staffing requires more than just a fancy app – it takes a human connection. That’s why we take the extra steps to really get to know our staff. Sure, someone may have an exceptional resume and killer headshots, but it’s hard to tell if someone is the right fit for a program based on just those things alone.


Not only do we screen and interview our brand ambassadors prior to hire, we provided the appropriate training and we also meet them face-to-face at events and any other chance we get! Why? It is because their interaction with your consumer helps the brand sell today and in the future.


We asked some of our 4DV BAS to chime in on their onsite event experience and what they love most about working with 4DV Marketing!

A. Vargas

 BA Comments:  
 fa216fe2 3d32 465e a263 8e00bab0bc93  “I am so thankful for the opportunity to work with you guys. You have turned me into an amazing BA with your individualized training. I am now being offered Team Lead jobs thanks to you!”
Amanda H
 “I have worked for many brands/ clients over the past 12 years and I really enjoy working and representing the 4DV bc not only am I prepared but I have a strong support of management who are there to help and guide me through it all. I usually accommodate my schedule when I'm asked to work for this brand bc I truly do enjoy working for the company. The team always goes above and beyond when it comes to this brand and it make me want to keep growing and be the best that I can be for the brand.”
Alex A.
 71aee24d 50e9 4a12 bca5 20e07f8d9f97
 78297a1f 07c6 4630 8120 6e572343c577  “I love working with the 4DV team because all the Brand Ambassadors genuinely share the same goal revolving around helping the consumer. I have not found this genuine spirit of customer service at other events working for different agencies. There is a very collaborative, supportive environment among everyone that allows us to be creative and productive.”
Elaina C.
 “I’ve worked with 4DV for 3 years, their staff is easily accessible and they always make sure you have what you need to work the event. I always look forward to having a fun weekend working with the team! Thanks, 4DV!
Sam M.
 db2a2710 2140 4ba5 8e28 73cb6af08a24
 51111fa4 5f0a 40ef a5ab 99b1bd6efcc9 “I’ve been in the industry for 11 years and worked with a several promotional companies, and all I must say is I love working with FDV! Everything you want and need as a BA is met with this company. 4DV’s staff is always available and so personable! A++! “
Christiane P. 
 “Working with 4DV over the years has helped mold me into a high quality, trained professional Brand Ambassador that is not only the face of a brand but a complete representation of the company.”
Annika A.
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In The Food Industry, Hispanic Culture Plays A Big Role

Posted by Jose-Guillermo Diaz

HispanicFood

More and more we’re looking at the behaviors of the Hispanic market, and rightly so. In 2012, Hispanics made up seventeen percent of the U.S. population, a figure expected to reach 31 percent by 2060, according to Statista. The Hispanic market can no longer be considered “untapped,” as brands from all over the globe are taking the time to research and target this group of people. More than half of the Hispanic market regularly consumes Spanish-language media, including radio, TV, and internet. Additionally, 67 percent of this population says they consume English-language media at the same time. One industry that’s successfully reaching the Hispanic market is the food industry. Let’s take a look at way the Hispanic market is consuming food and beverages

Précis: The Future of Social Media: 5 Predictions for 2016

Posted by Kelly Fitzgerald

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By: Amy Vernon

What the article is about:

As 2015 comes to a close, social media and digital marketing predictions for the new year have begun. Vernon outlines her predictions for 2016 by breaking them down into 5 sections: Texting, Live Video, Machine Learning, Augmented Reality, and Social at Work. She predicts that social media will no longer be outlawed at the office, but will actually bring coworkers and bosses together by using apps like Slack. She also believes that texting will make a come back. Companies will figure out how to use text to their advantage without being disruptive. More notably, she talks about video, but not just regular video, live streaming video that has skyrocketed in popularity through apps like periscope, and now Facebook is offering live streaming services. Augmented reality is becoming a reality for everyone as we saw this year with the New York Times who created an AR app that was downloaded by a large number of readers. The author reports that people watched video inside the app for an average of 14 minutes. Machine learning is the capability of apps to do tedious tasks for us. Vernon cites her example of Forevery, an app that goes into your smart phone’s camera roll and organizes it according to date, time, place, and people in the images. As the machine teaches itself to do this, it will improve with time.

Thursday, 24 December 2015 06:41

4 Holiday Values You Should Integrate Into Your Marketing

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4 Holiday Values You Should Integrate Into Your Marketing

Posted by Kelly Fitzgerald

FelizNavidad

Ho, ho, ho! Feliz Navidad and a peaceful holiday season to you and yours! The holiday season comes around but once a year and its values are widely promoted during this month long season. But how can we keep the magic of the holidays alive all year long? The answer is: incorporate these holiday values into your marketing strategy. That way you can enjoy the magic of the season during all the months of the year, most notably in the way you attract new leads and convert them into customers. Here are 4 holiday values you should integrate into your marketing. 

How Car Dealership Brands Are Successfully Reaching The Hispanic Market

Posted by Jose-Guillermo Diaz

BuyingCarHispanic

The Hispanic market continues to grow in popularity and importance in the marketing industry. If you haven’t started to market to Hispanic consumers yet, you will soon, and if you have, you’ve probably seen the direct benefits it provides. Car dealerships and the auto industry are just one example of brands that have nicely integrated the Hispanic market into their targeting plans and rightfully so. According to Digital Dealer, in 2013 one out of every 4 new cars sold in the U.S. was purchased by a Hispanic person and that number is projected to double in 10 years. Additionally, 80 percent of Hispanic people prefer to buy a car, compared to only 7 percent who prefer to lease. How are car dealerships successfully reaching the Hispanic market? Let’s take a look. 

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