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Gen Y – Focusing on the Gen Yers

Posted by Eric A. Becher, Ph.D., Director  


We’ve talked about Millennials and Generation Xers but what about those elusive Generation Yers? Born in the 1980s and 1990s, these well-educated and tech savvy consumers account for more than 20% of the consumer spending in the U.S. with the numbers only rising as they grow older with increasing amounts of disposable income.

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Gen X - An Overlooked
Consumer Force

By Eric A. Becher, Ph.D.,Director


With all the hype about Millennials, Generation Xers are often overlooked by marketers regarding their consumer power. They are the third largest population in the U.S. with 60 million adults falling between the ages of 35 and 55. More importantly, they are the largest influencers with 47% of Gen Xers supporting an aging parent and a grown child.

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EXPERIENTIAL EVENTS
RESTRICTED BRAND

by Allan Vargas


Restricted products are controlled substances that require special license and ID verification before dispensing. For us in this industry it is usually alcohol and tobacco. These products are regulated ATF and the FDA.

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